Lead AI Transformation in B2B Marketing
Build a practical AI strategy for your business through weekly assignments and a capstone project
Course starts on 27th April 2026
Founding cohort limited to 30 places
A six week course
Around 8 hours per week
Flexible learning with
weekly live Q&A
Final strategic project based on your business
For CMOs | VPs of Marketing | Marketing Directors | Growth Directors
A Six Week Curriculum
Acquire practical AI skills for B2B marketing to enhance strategy and operations. Learn essential tools and their daily applications
Delivered by marketing leaders who have worked with teams at Microsoft, Autodesk, Virgin Media and Intel
Week 1: AI Foundations
8 hours | 2.25 hours live
Learn AI fundamentals, assess organizational maturity and establish governance framework.
Weekly Assessment- Mini thesis based on your business
- Knowledge quiz
Module 1 : AI transformation
Module 2: AI maturity assessment
Module 3: Ethics & governance
Module 4: AI tools
✓Includes: Tool selection bonus track AI agents
Week 2: Intelligence
8 hours | 1.5 hours live
Master competitive intelligence, build personas and analyze customer voice at scale.
Weekly Assessment- Mini thesis based on your business
- Knowledge quiz
Module 1: Marketing fundamentals
Module 2: Competitive analysis
Module 3: ICP & people
Module 4: VoC analysis
✓Includes: Tool evaluation bonus track vibe coding
Week 3: Strategy
8 hours | 1.5 hours live
Create GTM strategies and build messaging frameworks.
Weekly Assessment- Mini thesis based on your business
- Knowledge quiz
Module 1: Strategic analysis
Module 2: Atrategic development
Module 3: Developing GTM plans
Module 4: Messaging & communication
✓ Includes: Tool selection
Week 4: Content
8 hours | 1.75 hours live
Create content at scale with AI while maintaining quality, voice and authenticity.
Weekly Assesment
- Mini thesis based on your business
- Knowledge quiz
Module 1: Content ideation
Module 2: Multi-format production
Module 3: Content re-purposing
Module 4: Campaign design
✓ Includes: Master content production and management
Week 5: Operations
8 hours | 1.5 hours live
Build automation workflows, scoring models and predictive revenue systems.
Weekly Assesment
- Mini thesis based on your business
- Knowledge quiz
Module 1: Workflow automation
Module 2: Lead scoring
Module 3: Pipeline forecasting
Module 4: Sales enablement
✓ Includes: Tool selection
Week 6: Leadership
8 hours | 2 hours live
Design governance, operating models and 12-month AI transformation roadmaps.
Weekly Assesment
- Mini thesis based on your business
- Knowledge quiz
Module 1: Governance frameworks
Module 2: Operating models
Module 3: Change management
Module 4: Transformation roadmap
✓ Includes: Tool selection
FINAL STRATEGIC PROJECT – Your AI Transformation Blueprint
Participants complete the programme by developing a practical AI transformation plan for their own business. This capstone project embeds AI across ICP definition, segmentation, content systems, predictive growth models and governance frameworks, creating a clear pathway to improved marketing efficiency and commercial performance. It will be assesed with feedback.
150 Pages
Comprehensive reading materials and guides covering all topics in depth
150 Mins
High quality prerecorded modules 9 hours of live expert sessions
50 Templates
Ready to use frameworks for everyday marketing challenge and situation
Expert Panel
Learn from CMOs, RevOps leaders and intelligence practitioners
Community
12-month access to peer network and community support channels
Trusted by leading global companies to deliver AI workshops and training programmes
SIMPLE TRANSPARENT PRICING - FOUNDING cohort limited to 30 places
$470 per module
Individual Weeks
All week materials
Live sessions
Templates included
3-month community
$2,200 $1,300 Limit 30 Seats
Most Popular Save £600 vs. individual weeks
Capstone project
All 6 weeks included
50 templates
Job board access
Certificate
Lifetime community
New Paragraph
Full + Capstone
Popular
$5,200 $3,030 Limit 30 Seats
Full + Capstone 4 Seats
All 6 weeks included
Expert sessions
50 templates
Certificate
Job board access
12 month community
Course starts 27th April 2025
Mini MBAi FAQs
What is the duration and format of the Mini MBAi course?
The Mini MBAi course runs for six weeks, combining live online sessions with practical assignments. Each week focuses on a specific AI application in B2B marketing, designed for busy professionals.
Sessions are scheduled to fit working marketers’ calendars, with recordings available for review. The format balances strategic learning with hands-on exercises to build applied skills.
Who is the Mini MBAi course designed for?
This course targets marketing professionals working in B2B environments who want to lead AI adoption strategically within their organizations.
It suits marketers responsible for strategy, operations, content, and revenue enablement who need to understand AI’s impact beyond tools and tactics.
How is the course content structured?
Content is organized into modules covering AI-driven customer insight, segmentation, strategy, content creation, campaign execution and governance.
Each module includes practical frameworks, case studies, and assessments to ensure participants can apply concepts directly to their marketing challenges.
What are the enrollment and payment options?
Enrollment is completed online through www.minimbai.org with secure credit card payment options available for convenience and flexibility.
Early registration is recommended due to limited cohort sizes and confirmation is provided immediately after payment.
Is there an assessment or certification upon completion?
Yes, each module concludes with a test evaluating applied understanding, not memorization. The course culminates in a capstone project integrating all learning into a practical AI transformation plan.
Successful participants receive a Mini MBAi certificate demonstrating their strategic AI capability in B2B marketing.
Laura Dobbins- Chief Commercial & Content Officer
Laura is a seasoned B2B content and commercial leader based in New York, operating on the ground with organisations looking to turn complex ideas into revenue-driving strategies.
She specialises in building AI-driven content strategies that directly connect brand, pipeline and commercial performance, combining sharp storytelling with data to deliver measurable impact across thought leadership, campaigns and demand generation.
Laura has led high-performing content programmes across enterprise technology, education and publishing, helping organisations engage the right buyers, improve conversion rates and scale content as a growth engine. She is known for delivering commercially focused outcomes, raising content quality at pace and embedding content as a core driver of pipeline and revenue.
Meet your instructors
Delivered by Andy Ashley, MBA and Michael Knapp senior marketing and AI leaders with decades of experience driving B2B growth and implementing practical, scalable AI across modern marketing organisations.
Together, they have worked with global organisations including Microsoft, Autodesk, AWS, Virgin Media, Intel and TalkTalk, bringing real-world insight and academic rigour to the Mini MBA programme focused on measurable commercial impact.
Andy ashley
Chief Marketing Officer
Michael Knapp
Chief AI Officer
Evaluate your AI maturity with a short readiness assessment
Still have questions?
Contact us to explore which options might be right for you and your business.