The Mini MBAi has been crafted by B2B marketing experts who have integrated AI into practical marketing applications to deliver tangible business results.
Andy Ashley - Co Founder and Chief Marketing Officer
Andy is an MBA-qualified global B2B marketing leader with over 20 years’ experience driving growth for SaaS, technology, ad tech, fintech, broadcast and digital brands.
He specialises in the practical application of AI in B2B marketing, helping organisations improve decision-making, accelerate pipeline and scale revenue impact through smarter demand generation, attribution and lifecycle optimisation.
Andy has led strategies delivering double-digit ARR growth and measurable uplifts in pipeline, leads and conversion across EMEA, APAC, LATAM and the US. He has built high-performing teams, works closely with sales and product and is recognised as an industry speaker and thought leader in modern B2B growth.
Michael Knapp - Co Founder and Chief AI Officer
Michael Knapp is a senior marketing leader and transformation specialist focused on the practical application of AI in marketing and go-to-market operations. He works with organisations to move beyond experimentation and embed AI into everyday marketing execution.
With over 25 years’ experience, Michael helps teams apply AI to improve efficiency, insight and commercial impact across planning, campaign execution, workflow automation and performance optimisation. His approach is grounded in real-world delivery, ensuring AI supports better decisions and outcomes rather than adding complexity.
Michael works closely with leadership teams to align strategy, data and process, enabling scalable, human-centred AI adoption. He is a recognised voice in the AI-for-marketing space, sharing practical frameworks and insights that help organisations translate AI potential into sustained business value.