Master AI in Marketing to Drive B2B Revenue
Practical, hands‑on programs for marketing professionals who want to lead AI transformation—not just learn tools
Course starts on 9th March 2026.
A six week course
Around 8 hours per week
Flexible learning with
weekly live Q&A
Final strategic project based on your business
A Six Week Curriculum
Acquire practical AI skills for B2B marketing to enhance strategy and operations. Learn essential tools and their daily applications.
Week 1: AI Foundations
8 hours | 2.25 hours live
Learn AI fundamentals, assess organizational maturity and establish governance framework.
- AI in B2B marketing
- Maturity assessment
- Ethics & governance
- Tool selection
Week 2: Intelligence
8 hours | 1.5 hours live
Master competitive intelligence, build personas and analyze customer voice at scale.
- Competitive analysis
- Persona development
- VOC analysis
- Tool evaluation
Week 3: Strategy
8 hours | 1.5 hours live
Develop AI-enhanced ICP, create GTM strategies and build messaging frameworks.
- Strategic analysis
- ICP definition
- Positioning
- Messaging hierarchy
Week 4: Content
8 hours | 1.75 hours live
Create content at scale with AI while maintaining quality, voice and authenticity.
✓ Content ideation
✓ Multi-format production
✓ Campaign design
✓ AI tools mastery
Week 5: Operations
8 hours | 1.5 hours live
Build automation workflows, scoring models and predictive revenue systems.
✓ Workflow automation
✓ Lead scoring
✓ Pipeline forecasting
✓ Sales enablement
Week 6: Leadership
8 hours | 2 hours live
Design governance, operating models and 12-month AI transformation roadmaps.
✓ Governance frameworks
✓ Operating models
✓ Change management
✓ Transformation roadmap
FINAL STRATEGIC PROJECT – B2B AI Transformation Blueprint
Develop a tailored AI transformation plan that encompasses AI-enhanced ICP and segmentation, optimized content systems, predictive models and a robust governance framework. This blueprint will guide your organization through the complexities of AI integration in B2B marketing.
150 Pages
Comprehensive reading materials and guides covering all topics in depth
150+ Mins
High quality prerecorded modules + 9 hours of live expert sessions
50+ Templates
Ready to use frameworks for everyday marketing challenge and situation
Expert Panel
Learn from CMOs, RevOps leaders and intelligence practitioners
Community
12-month access to peer network and community support channels
SIMPLE TRANSPARENT PRICING
£350 per module
Individual Weeks
All week materials
Live sessions
Templates included
3-month community
£1,500
Most Popular - Save £600 vs. individual weeks
All 6 weeks included
Expert sessions
50+ templates
12-month community
Certificate
Job board access
Full Program
Popular
£1,700
Full + Capstone
Everything in Full
Capstone project
Reviewed by instructors
Portfolio piece
Lifetime community
Course starts 9nd March 2025.
Mini MBAi FAQs
What is the duration and format of the Mini MBAi course?
The Mini MBAi course runs for six weeks, combining live online sessions with practical assignments. Each week focuses on a specific AI application in B2B marketing, designed for busy professionals.
Sessions are scheduled to fit working marketers’ calendars, with recordings available for review. The format balances strategic learning with hands-on exercises to build applied skills.
Who is the Mini MBAi course designed for?
This course targets marketing professionals working in B2B environments who want to lead AI adoption strategically within their organizations.
It suits marketers responsible for strategy, operations, content, and revenue enablement who need to understand AI’s impact beyond tools and tactics.
How is the course content structured?
Content is organized into modules covering AI-driven customer insight, segmentation, strategy, content creation, campaign execution and governance.
Each module includes practical frameworks, case studies, and assessments to ensure participants can apply concepts directly to their marketing challenges.
What are the enrollment and payment options?
Enrollment is completed online through www.minimbai.org with secure credit card payment options available for convenience and flexibility.
Early registration is recommended due to limited cohort sizes and confirmation is provided immediately after payment.
Is there an assessment or certification upon completion?
Yes, each module concludes with a test evaluating applied understanding, not memorization. The course culminates in a capstone project integrating all learning into a practical AI transformation plan.
Successful participants receive a Mini MBAi certificate demonstrating their strategic AI capability in B2B marketing.
Meet your instructors
Delivered by Andy Ashley, MBA and Michael Knapp senior marketing and AI leaders with decades of experience driving B2B growth and implementing practical, scalable AI across modern marketing organisations.
Together, they have worked with global organisations including Microsoft, Autodesk, AWS, Virgin Media, Intel and TalkTalk, bringing real-world insight and academic rigour to the Mini MBA programme focused on measurable commercial impact.

Andy ashley
Chief Marketing Officer

Michael Knapp
Chief AI Officer
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